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Marketing Maven Public Relations CEO and President to Speak at Electronic Retailing Association’s Great Ideas Summit(0)
Marketing Maven Public Relations CEO and President to Speak at Electronic Retailing Association’s Great Ideas Summit
Los Angeles, CA (PRWEB) February 23, 2012 Marketing Maven Public Relations is pleased to announce that CEO and President, Lindsey Carnett will be speaking about “Positive Reputation = Revenue: Increasing Your Online Market Share” during a lightning session at the Electronic Retailing Association’s Great Ideas Summit on Tuesday, February 28, 2012.
Experienced in Direct Response marketing, Carnett will share her expertise with DRTV marketers and service providers on how to navigate their online market share. With great success for past and current clients, Carnett will share best practices on how to utilize online reputation management techniques to positively affect organic Google SEO rankings.
Customer service for DRTV campaigns includes providing immediate response, publicly assisting customers, and engaging consumers to drive product sales. Carnett will review how to dominate social media and review sites to create a positive output from negatively impacted online sales and decrease negative product reviews from customers.
DRTV marketers will learn how to inventory positive, negative, and neutral tones of online presence and the effect reputation has on revenue. To help DRTV product marketers improve their online reputation, Carnett with share how to understand SEO press releases and how to utilize social media. With a background in marketing and public relations, Carnett understands the importance of integrating social media using promo codes, content, and media coverage.
“I was honored to be chosen as a speaker by my peers. I hope the best practices I share at the Great Ideas Summit will help DRTV product marketers and service providers to better utilize social media and online marketing tools to promote a positive reputation and drive revenue,” said Carnett.
Carnett brings to ERA members attending Great Ideas Summit over nine years of developing brand equity, advertising, and marketing. She executes marketing plans specific to her client’s company goals, which provides the foundation for successful publicity and integrated marketing campaigns. Prior to founding Marketing Maven Public Relations, Inc., Carnett successfully planned and executed multimillion dollar PR, marketing and advertising campaigns. She has worked on hundreds of publicity campaigns from product launches and stunts, red carpet celebrity gifting events, and nutritional trade shows, to LA and NY media tours for fitness, fashion, beauty and DRTV clients.
About Marketing Maven Public Relations, Inc.
Marketing Maven Public Relations, Inc. also has an expertise in Direct to Consumer marketing as well as product development and PR for supplements and ingredients. The agency has the ability to earn product distribution at retail and helps find funding for national product launches. With representatives across the globe, the Marketing Maven Public Relations, Inc. team has strong relationships with local, national and international media. Visit http://www.MarketingMavenPR.com for more information about the company.
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, Vocus PRW Holdings, LLC.
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SheKnows.com chooses Victory Public Relations to help launch ?She Knows Where The Other Sock Went? during NYC Mercedes Benz Fashion Week(0)
SheKnows.com chooses Victory Public Relations to help launch “She Knows Where The Other Sock Went” during NYC Mercedes Benz Fashion Week
Los Angeles, CA (PRWEB) January 31, 2012 SheKnows, one of the top women’s lifestyle websites, has chosen to partner with Victory Public Relations to launch “SheKnows Where The Other Sock Went,” an exciting charitable campaign benefitting Autism Speaks. The campaign is kicking off with a star-studded celebration on the first Friday of Mercedes Benz Fashion Week at an exclusive New York City location.
The centerpiece of “SheKnows Where The Other Sock Went” is a couture gown crafted entirely from single socks that six-time Grammy Award-winner Toni Braxton will don in a print campaign photographed by Nigel Barker. Michael Costello, star of Project Runway: All Stars and Project Runway season eight finalist, designed the one-of-a-kind gown; both the gown and the print ad campaign will be unveiled during the launch celebration on February 10, 2012.In the spring the dress will be put to auction; all of the proceeds benefitting Autism Speaks.
“SheKnows Where The Other Sock Went” is a truly imaginative approach to raising awareness for this worthy cause and we are honored to be a part of it. As a health and beauty public relations firm, we have always admired SheKnows, whose mission to empower women is one we share,” says Victory Public Relations founder Andrea Samacicia. “We can think of no better way to launch this powerful campaign than during iconic Fashion Week.”
“We are excited to have Victory Public Relations help with getting the word out and assisting with events for the ‘SheKnows Where The Other Sock Went’ campaign,” says Kyle Cox, General Manager of SheKnows. “The combination of fashion, women, and a charitable endeavor is exactly what SheKnows is looking to bring on and offline for 2012.”
About SheKnows:
As one of the fastest-growing destinations on the web, SheKnows is recognized among the top 3 properties for women. Recently honored by Forbes as one of the Top 100 Websites for Women and one of the Top 10 Lifestyle Sites for women, as well as for the second year in a row SheKnows won the OMMA Award for Web Excellence in 2011 and has been named the No. 1 site for Family, Parenting and Women’s Interests. For advertisers, sponsorship opportunities and creative integration go well beyond the banner and make marketing messages an uninterrupted part of the user experience. The company is based in Los Angeles with offices in New York, Scottsdale and Chicago. SheKnows is part of AtomicOnline (http://www.atomiconline.com), Evolve Media Corp.’s publishing unit.
About Victory Public Relations
At Victory Public Relations we are passionate about what we do: positioning our clients in the media’s spotlight with well-crafted press releases, engaging events and other creative approaches; creating new bonds and deepening existing ones with influential media; and consistently exceeding expectations. Founder Andrea Samacicia leads a team of talented publicists, event planners, copywriters and social media experts to ensure the messages of Victory PR’s clients are heard loud and clear by all the right people.
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, Vocus PRW Holdings, LLC.
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