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REPUTATION MANAGEMENT ALERT: Online Review Sites Spell Big Trouble for Small Businesses REPUTATION MANAGEMENT ALERT: Online Review Sites Spell Big Trouble for Small Businesses(0)

REPUTATION MANAGEMENT ALERT: Online Review Sites Spell Big Trouble for Small Businesses











New York, New York (PRWEB) March 07, 2012

The Internet is a powerful, open forum for the free expression of consumer opinion—and new reports suggest that those opinions come with ever-increasing power. One recent news story confirms that Better Business Bureaus from around the country will soon make the unprecedented move of publishing full consumer complaints online. This decision is motivated by the high volume of similar complaints that already flood the Internet, and by the high demand of consumers seeking easy access to this information. Clearly, the Web’s power to collect and compile expressions of consumer displeasure is endless, but while this may be good news for disgruntled shoppers, it is anything but good news for small business owners. According to members of the online reputation management industry, including executives from Reputation Changer, the problem is not without a solution.

“Many businesses, especially small businesses, have their entire public image defined by these reviews, especially from websites like Yelp,” observes Justin Singletary, the Chief Executive Officer of reputation management leader Reputation Changer. “Yelp and review sites like it rank high on search engines, so when a consumer complains about a company on one of these sites, that sets the tone for what other consumers think about the company.”

And reviews sites like Yelp are not the only media through which consumers can lodge online complaints. Social networks are increasingly common vehicles for consumer reviews. The cumulative effect of these reviews can be devastating to any business, but especially a fledgling company without a well-established online presence. “Often, a negative review is the only real online content for a small business, which makes it the first thing a prospective customer sees when conducting a search on Google or Bing,” notes Singletary.

Members of the reputation management industry also attest to the fact that one negative review is often the beginning of a vicious cycle. Trends in consumer behavior dictate that a single negative review is likely to prompt a negative reaction from other consumers. This means that, upon seeing a bad review, a consumer who may have been on the fence about the company will be more inclined to publish a negative review of his or her own. The sight of a negative online review can also encourage a customer to request a refund or chargeback. “Consumers like to do what people have already done,” summarizes Singletary. “One negative review opens the floodgates for others.”

While some small businesses seek to take control of these reviews by publishing their rebuttals, this practice is seldom effective, Singletary says, and in many cases just adds traction to the original negative listing. The response endorsed by the reputation management industry is suppression. Simply put, online reputation management companies seek to minimize the impact and visibility of these negative listings by burying them under positive content.

In essence, then, a review suppression campaign works similarly to any reputation management campaign. “A negative review on Yelp or even on Facebook can be just as damaging to a company as any unwanted publicity or unflattering news article,” says Singletary. “But all of these negative listings are combated in roughly the same manner, which is through suppression. Rather than try to spin negative reviews, or to refute them, it is more effective to simply drown them out amidst a flurry of positive online content, ensuring that those positive listings are what Google searchers see.”

Singletary concludes by saying that reputation management is necessary for any small business, but especially those facing damaging online reviews. “A one-star review, published on the first page of a Google search page, can be killer,” he says. “That reviews establishes the company’s identity as a one-star company in the mind of the public. A strategic reputation management campaign can turn that around, however.”

ABOUT:

Founded in 2009 by a team of online marketing and sales professionals, Reputation Changer is one of the premier providers of online reputation management. The company works 24/7 to provide comprehensive reputation management strategies to its clients, which have included politicians, public figures, Fortune 500 companies, and more. Reputation Changer owns several media outlets, and is known for its innovation in positive SEO techniques, social media implementation, and more.

For more information about Reputation Changer, its services and how it can assist in reputation management and promotional campaigns, visit http://www.ReputationChanger.com.




















Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







    Overdrive Interactive Wins 10 Best of Industry IAC Awards in Online Marketing Overdrive Interactive Wins 10 Best of Industry IAC Awards in Online Marketing(0)

    Overdrive Interactive Wins 10 Best of Industry IAC Awards in Online Marketing











    Boston, MA (PRWEB) April 18, 2012

    Overdrive Interactive, a digital marketing agency specializing in social media, search marketing, online advertising and web and content development won 11 awards in the 10th annual Internet Advertising Competition including 10 Best of Industry Awards.

    The Internet Advertising Competition, produced by the Web Marketing Association, honors excellence in online marketing and is the first and only competition dedicated exclusively to online advertising. Entries were judged on seven criteria: creativity, innovation, impact, design, copywriting, use of the medium and memorability. A total of 86 industries were represented.

    “We’re proud to receive these awards and grateful to our clients for giving us the opportunity to build their digital channels,” said Overdrive Interactive EVP, Director of Client Services Ty Velde. ”These awards really validate our creative approach to grabbing our target user’s attention and encouraging high value engagement that drives measurable ROI.”

    Awards:

    Award: Best Travel Rich media

    Client: AAA of Southern New England

    Award: Best Sports Website

    Client: Topps

    Award: Best Medical Social Media campaign

    Client: Journal Watch/Massachusetts Medical Society

    Award: Best Medical Interactive application AND Best Pharmaceuticals Interactive application

    Client: Cold-EEZE

    Award: Best Political Website

    Client: Unshackle Up State

    Award: Best Retail Email message campaign & Best Shopping Email message campaign

    Client: Samsonite

    Award: Best Retail Social Media campaign AND Best Shopping Social Media campaign

    Client: Samsonite

    Award: Outstanding Online Video

    Client: Bazooka Candy Brands

    In addition to providing a full range of digital marketing services, Overdrive has launched a variety of proprietary technologies including its social media management and ROI measurement platform SocialEye.

    About Overdrive Interactive:

    Overdrive Interactive is an integrated, online marketing agency that helps clients generate leads and build their businesses with the full array of digital tools including search engine optimization, search engine marketing, social media, online advertising, marketing automation, email marketing, Web site development, and mobile. Overdrive works with Global 2000 in almost all B2B and B2C industries. See more at their website at:

    http://www.OverdriveInteractive.com





















    Vocus©Copyright 1997-

    , Vocus PRW Holdings, LLC.
    Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







      Patrick Schwerdtfeger to Keynote Major Online Conference for Small Business Consultants Patrick Schwerdtfeger to Keynote Major Online Conference for Small Business Consultants(0)

      Patrick Schwerdtfeger to Keynote Major Online Conference for Small Business Consultants











      Patrick Schwerdtfeger to Keynote Major Online Conference for Small Business Consultants


      Sacramento, CA (PRWEB) March 14, 2012

      Small Business Technology author Karl Palachuk announced today that international business speaker Patrick Schwerdtfeger will be a keynote speaker at the first major online conference for small business consultants. The June conference focuses on building successful IT business processes and will feature some of the best business and technology speakers in the U.S.

      The online conference – Managing for Success 2012 – is the first event of its kind targeting technology providers and computer consultants. “In addition to great speakers from the world of technology,” said Palachuk, “we’ve got some world-class business speakers. Patrick Schwerdtfeger brings us an inspiring message that he has shared all across America and around the globe.”

      Schwerdtfeger’s latest book is Marketing Shortcuts for the Self-Employed (2011, Wiley). He is a regular speaker for Bloomberg TV. He has spoken about business trends, modern entrepreneurship and the social media revolution at conferences and business events around the world.

      Patrick’s past books include Webify Your Business: Internet Marketing Secrets for the Self-Employed (2009) and Make Yourself Useful: Marketing in the 21st Century (2008). He has been featured by the New York Times, CNN Money, Fortune, Bloomberg Businessweek, the Associated Press, MONEY Magazine and Forbes, among others.

      Schwerdtfeger’s speaker information can be found at http://www.patrickschwerdtfeger.com. More information on Marketing Shortcuts for the Self-Employed can be found at http://www.80shortcuts.com.

      Other conference speakers include Stephanie Chandler and Bob Godgart. Chandler is the author of seven books, including Own Your Niche on the Internet and Beyond (Authority Publishing, 2012). Her Business Info Guide web site – http://www.BusinessInfoGuide.com – is an extremely popular destination for small business owners. Bob Godgart is the Chairman of the Board of CompTIA, the Computing Technology Industry Association. He is the founder of ChannelEyes, and the past founder, CEO, and Chairman at Autotask. Godgart describes himself as a “serial entrepreneur” and has started four technology companies that grew into market leaders over the last 25 years. For more information, see http://www.ChannelEyes.com.

      The conference is “virtual” (online only) and will run 9:00 AM to 4:00 PM on June 26-28, 2012. Attendees can choose to listen live or also have access to the recorded sessions. In all, the conference will broadcast eighteen hours of programming in three days.

      Primary sponsors of the SMB Online Conference include Autotask Corporation, the world’s leading hosted IT business management software to streamline and optimize business processes for technology solution providers. Len DiCostanzo, Senior Vice President, Community and Business Development at Autotask will also speak at the conference.

      To learn more about Managing for Success 2012, visit http://www.smbonlineconference.com.

      About Autotask

      Autotask Corporation provides the world’s leading hosted IT business management software to streamline and optimize business processes for technology solution providers. Autotask is accessible from virtually any computing or mobile device connected to the Internet and features a world-class API that seamlessly integrates with the other systems and tools that providers rely on to run their businesses. For more information on Autotask Corporation, visit http://www.autotask.com.

      About Small Biz Thoughts

      Small Biz Thoughts is the training and content division of Great Little Book Publishing Co., Inc. Their programs are geared specifically for the Managed Service Provider and SMB Consultant communities. Their focus on future trends has helped them to build a reputation as a trusted advisor to fans and friends around the world. For more information, visit http://www.smallbizthoughts.com.

      Media Contact:

      Karl W. Palachuk

      916-248-4301

      sales(at)smallbizthoughts(dot)com






















      Vocus©Copyright 1997-

      , Vocus PRW Holdings, LLC.
      Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







      Find More Online Reputation Management Press Releases

        SNHU Launches Online MSM Degree in Healthcare Administration SNHU Launches Online MSM Degree in Healthcare Administration(0)

        SNHU Launches Online MSM Degree in Healthcare Administration












        Manchester, NH (PRWEB) March 13, 2012

        Southern New Hampshire University, a leading, private, non-profit institution, today announced the launch of a new online Master of Science Management in Healthcare Administration degree for healthcare professionals seeking advanced management, executive leadership and administrative positions in their field.

        The new MSM in Healthcare Administration, a 36-credit online degree program, offers tuition that is highly competitive with other nationally-recognized programs, can be completed in less than two years with two courses per term, and combines a set of core management, specialty healthcare, and elective courses tailored for current and future healthcare professionals.

        The online MSM degree in Healthcare Administration features five healthcare specialty courses focused on risk and quality management in healthcare, healthcare policy and practice, healthcare finance, informatics, and legal issues in healthcare. The degree also includes five core courses that provide an overview of business principals, such as financial management, human resource management, organizational dynamics, governance, strategic planning, marketing, information management, project management, risk management and quality improvement.

        Underscoring SNHU’s growing reputation for developing and deploying new and practical degree programs with an emphasis on educational and professional trends, the MSM in Healthcare Administration online graduate degree program, which begins April 2, is the first in a series of additional healthcare degrees currently under consideration.

        “The management and leadership challenges faced by health care professionals today are profound and complex,” said SNHU President Paul J. LeBlanc. “Our MSM in Healthcare Administration combines the expertise we have as the largest business school in the state with our industry-leading online platform and support to give working professionals the management tools they need for success. Moreover, we do it in a way that fits a busy life and a tight budget.”

        Healthcare employment opportunities in the U.S. are projected to increase by 16 percent to 22 percent through 2018, according to the U.S. Bureau of Labor Statistics. In 2011, 300,000 new healthcare jobs were created. According to Eduventures, a leading educational research and consulting firm, 14 million individuals in the U.S. are employed in healthcare. In a recent report, Indeed.com, a leading online jobs-posting site, calculated that eight major metropolitan cities accounted for more than 1.8 million healthcare job postings in one year. Most importantly, according to the U. S. Bureau of Labor Statistics, the healthcare field offers comparatively higher earnings and lower unemployment rates, and individuals with a graduate degree in healthcare earn an average of 23 percent more than those with a bachelor’s degree.

        Trends in Healthcare Driving the Demand for Management Expertise

        Significant changes in the practice and delivery of healthcare services require more management and administrative expertise. Drivers of this, among many, include healthcare cost control, accountability, electronic medical record developments, oversight and security, compliance with ever-changing regulations, an expansion of clinics and other outpatient care sites, and larger and more complex hospitals. As a result, according to the American College of Healthcare Executives (ACHE), healthcare professionals with administrative management expertise are, and will continue to be, in demand at clinics, consulting firms, health insurance organizations and associations, hospitals, nursing homes, physician practices, mental health organizations, public health departments, rehabilitation centers, skilled nursing facilities, universities, and healthcare research institutions.

        Core, Specialty and Elective Courses of Exceptional Relevancy and Immediate Application

        The online MSM degree in Healthcare Administration from SNHU is for those who wish to enter or advance their careers in the management of complex healthcare systems and organizations by earning a specialized degree in core business foundation courses focused for service organizations. As such, the degree program features five required management core courses: Human Behavior in Organizations, Project Management, Services Marketing, Business Ethics and Culture, and a Management Capstone project.

        Five specialty healthcare courses are also required. These include Healthcare Informatics; Legal Aspects of Healthcare; Risk and Quality Management in Healthcare; Healthcare System: Policy, Practice and Process; and Financial Management in Healthcare.

        Students must also complete two courses from an offering of 14 electives. These electives include Social and Organizational Issues in Healthcare, Topics in Health Administration, Managing Information, Global Health and Population Diversity, Microsystems and Change, Inferential Statistics, Strategic Management in Public Service, Introduction Organizational Conflict Management, Management of Service Operations, Marketing Strategies for Not-For-Profit Organizations, Corporate Communications, Employee and Labor Relations, Strategic Human Resource Management, and Strategic Corporate Social Responsibility.

        Visit Southern New Hampshire University’s website to learn more about the online MSM in Healthcare Administration degree.

        About Southern New Hampshire University (SNHU)

        Southern New Hampshire University is a not-for-profit, regionally accredited university with an 80-year history of educating successful professionals. SNHU has a total enrollment of more than 13,000 students in more than 150 undergraduate and graduate degree and certificate programs, available online, at our main campus in Manchester, N.H., and at our regional centers in New Hampshire and Maine.

        Fast Company ranked SNHU 12th on its list of the World’s 50 Most Innovative Companies for 2012; SNHU was the only university on this year’s list.

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        Vocus©Copyright 1997-

        , Vocus PRW Holdings, LLC.
        Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







          Saveology to Host the South Florida Interactive Marketing Association?s (SFIMA) Fourth Annual Peer-to-Peer Forum on Best Practices for Online Marketing Saveology to Host the South Florida Interactive Marketing Association?s (SFIMA) Fourth Annual Peer-to-Peer Forum on Best Practices for Online Marketing(0)

          Saveology to Host the South Florida Interactive Marketing Association’s (SFIMA) Fourth Annual Peer-to-Peer Forum on Best Practices for Online Marketing











          Saveology


          Margate, Fla (PRWEB) February 23, 2012

          Saveology and the South Florida Interactive Marketing Association (SFIMA) are partnering on a networking and educational seminar which will discuss best practices for online marketing. Registration is still open for the event, which is being held March 8, 2012 from 6:30 to 8:30 p.m. at Saveology’s new state-of-the-art headquarters at 5259 Coconut Creek Parkway in Margate.

          Traditionally one of the most popular events held by SFIMA, this year’s forum will bring together South Florida’s community of interactive marketing experts to share strategies and to learn from a senior executive at one of the region’s leading social media companies. Following a networking hour from 6:30 to 7:30 p.m., participants will have the opportunity to discuss a wide range of topics including: email marketing, online advertising, SEO and SEM, social media, career development, online reputation management, web analytics, mobile marketing and more.

          The event will be hosted at the Silicon Valley-inspired headquarters of Saveology, one of the fastest growing companies in South Florida. The 100,000 square foot campus features cutting-edge technology and work stations as well as unparalleled amenities for its staff including a basketball court and gym, a barber shop, restaurant, putting green and much more. “We are really excited to have SFIMA host the Peer to Peer Forum at our headquarters,” said Saveology Co-Founder and CEO Benzion Aboud. “ Part of the reason we built this facility was to be collaborate and share ideas with the local community of business leaders.”

          The inspiring offices, whose atrium features a serene koi pond and exotic animals, is aimed at fostering a creative environment for Saveology’s South Florida staff. Saveology currently has over 600 of its 1,000 employees based in South Florida, and the company expects to add another 700 jobs at its headquarters over the coming three years.

          Saveology’s new offices are the result of close collaboration between the company, the Greater Fort Lauderdale Alliance, Broward County’s official economic development partnership, the State of Florida, the City of Margate and the City of Margate Community Redevelopment Agency.

          Learn more about the upcoming SFIMA event and register here: http://www.sfima.com

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          Vocus©Copyright 1997-

          , Vocus PRW Holdings, LLC.
          Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







            Internet Marketing Survey Highlights Time Poverty as Major Stumbling Block for Online Business Owners Internet Marketing Survey Highlights Time Poverty as Major Stumbling Block for Online Business Owners(0)

            Internet Marketing Survey Highlights Time Poverty as Major Stumbling Block for Online Business Owners













            Australian Internet Marketing with David Jenyns


            (PRWEB) April 12, 2012

            Melbourne SEO Services, and its principal, David Jenyns, have earned an enviable reputation for cutting through the ‘noise’ online to deliver cutting edge solutions to online business. A recent survey conducted by the company illustrates how its team identifies clients’ barriers to success and designs solutions to overcome them.

            The most recent survey was initially created to measure clients’ use of Melbourne video production services. However, it was an unrelated additional question, “What is your biggest challenge working online?” that revealed a major stumbling block for online business owners: by trying to do everything themselves, they are getting less and less done.

            “The responses to this question has given us valuable insight into how we can support our clients even more” said David. “They know that they need to develop systems and to outsource tasks like SEO, and writing content for their sites – but when it comes time to actually ‘let go’ and engage outsourcers, they stumble in the execution.”

            “All too often they believe they are saving money by taking the DIY approach, but it is ultimately a false economy” continued David. “Not only do they not complete tasks in time and to the standard needed to succeed, but they eat into their leisure time as well to the extent that these activities become chores.”

            The survey has given Melbourne SEO Services team valuable insight into how they can further help their clients – while at the same time help them with web video production.

            About Melbourne SEO

            MelbourneSEOServices.com is a full service search engine optimization (SEO) consultancy, based in Australia, but with a worldwide client base.

            Known for being at the cutting edge of strategic SEO practices, the company delivers a growing suite of services including: on-page and off-page search engine optimization, article distribution, Google Places listing, SEO press release service, web video production one-on-one consulting, and now corporate SEO training

            Melbourne SEO Services Director, David Jenyns, has, over several years, built a team of experts who are niche experts to support the business, and who share his ethos for ethical, professional internet marketing.

            More about David Jenyns can be found at http://www.melbourneseoservices.com/seo-experts/









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            More Search Engine Optimization Press Releases

              The DAS Group Advertising Agency is Proud to Announce the Launch of the SIGNARAMA Franchisee’s Plug and Play, ?Hyper Local? Online Lead Generation Platform The DAS Group Advertising Agency is Proud to Announce the Launch of the SIGNARAMA Franchisee’s Plug and Play, ?Hyper Local? Online Lead Generation Platform(0)

              The DAS Group Advertising Agency is Proud to Announce the Launch of the SIGNARAMA Franchisee’s Plug and Play, “Hyper Local” Online Lead Generation Platform











              DAS Group


              Hollywood, FL (PRWEB) April 11, 2012

              The DAS Group Advertising Agency is proud to announce the launch of its new plug and play, “hyper local” online lead generation platform for all the SIGNARAMA franchises throughout the United States that are Marketing Fund Members.

              In conjunction with the SIGNARAMA Marketing Fund, DAS Group has developed a lead generation program that will generate pre-qualified leads local to each individual franchise’s service area. The program offers a comprehensive mix of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) on hyper-local marketing portals to provide an enhanced lead flow at a sustainable cost.

              DAS Group’s proprietary lead tracking system, Adjack?, eliminates guesswork and quantifies results. Participating SIGNARAMA stores will be able to view leads in real time and listen to calls to improve closing ratios.

              DAS Group’s goal is to help generate leads with this affordable and effective solution.

              If franchisee’s are suffering from “LQLS” (Lack of Qualified Lead Syndrome), franchisors may call Jason Mizrachi @ DAS Group, (954) 417-1228 to develop a customize solution for its brand.

              About SIGNARAMA:

              Approaching 900 locations in more than 50 countries, SIGNARAMA uses cutting-edge industry software programs to provide a full range of comprehensive sign and graphic services to both the private and commercial segments of the business community. For franchising information, please call (877) 913-4522 or visit http://www.signarama.com/franchise-info.html.

              About DAS Group:

              Established in 1980, the DAS Group is a multi-year ADDY award winner and industry leader in creative marketing strategies connecting buyers and sellers via state-of-the-art multimedia applications. From concept to completion, DAS features the latest in cutting edge interactive technology. If you are interested in more information about DAS Group, please contact us at (954) 417-1228 or visit http://www.das-group.com.









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                Phoenix SEO Agency, KEO Marketing President, Sheila Kloefkorn, to Present Social Media and Online Marketing Strategies at Upcoming TCATA Conference Phoenix SEO Agency, KEO Marketing President, Sheila Kloefkorn, to Present Social Media and Online Marketing Strategies at Upcoming TCATA Conference(0)

                Phoenix SEO Agency, KEO Marketing President, Sheila Kloefkorn, to Present Social Media and Online Marketing Strategies at Upcoming TCATA Conference











                Phoenix SEO Agency – KEO Marketing, Inc.

                Phoenix, AZ (PRWEB) April 11, 2012

                Phoenix SEO agency, KEO Marketing, announces President Sheila Kloefkorn will present at the upcoming Management and Education Conference sponsored by the Textile Care Allied Trades Association (TCATA). This year’s theme is “Experience the Past, Prepare for the Future.” The annual conference will be held April 18-21, 2012 at the Williamsburg Lodge in Williamsburg, Virginia. The conference targets manufacturers and distributors of laundry and dry cleaning equipment and supplies, as well as other companies related to the industry.

                Sheila Kloefkorn is the founder of KEO Marketing Inc in Phoenix, Arizona. The company has assisted hundreds of companies in the U. S. and around the world with online strategy, planning, search engine optimization and a host of social media campaigns. Her TCATA presentation will focus on how manufacturers and distributors in the laundry and dry cleaning industries can leverage social media and online marketing.

                Social media can be a powerful tool for today’s marketing strategies. It helps create new leads, manage a brand’s reputation and develop new business connections. During her presentation, Ms. Kloefkorn will explain how social media works, how to get started with a strategy specific to your business and how to invest the proper time and resources for a results-oriented program.

                Ms. Kloefkorn will also discuss the risks involved in not integrating social media and online marketing programs into a company’s marketing plan. For example, studies confirm the vast majority of purchases begin with an online or mobile search. Social media factors into these searches. Therefore, businesses without a strong social media presence will not rank favorably in search results.

                In addition, social media presents an exceptional opportunity to learn what customers have to say about certain products and services. Any negative comments can be addressed immediately and potentially turned into a positive experience for the customer. Social media and online marketing also have the ability to produce leads more economically than other tactics.

                “Trying to make heads or tails out of social media can be somewhat overwhelming,” said Sheila Kloefkorn, president, KEO Marketing. “But, it’s important businesses learn how social media and online marketing can help make them more profitable.

                “Whether we like it or not, social media is here to stay,” continued Kloefkorn. “Companies need to incorporate it into their current marketing plans so they can connect with people they normally wouldn’t be able to access. As a result, they have the potential to generate a wave of new business leads.”

                To register for the TCATA member conference, visit http://www.tcata.org/2012-conference-registration.pdf

                ABOUT KEO MARKETING

                KEO Marketing, a leading Internet marketing agency based in Phoenix, Arizona, develops strategies to help clients succeed online. The company’s solutions include marketing strategy, search engine marketing and optimization, website development, social networking and media, online advertising, and local and mobile marketing. Some of the world’s largest brands have depended on KEO for marketing programs that deliver tangible and substantial results. For more information http://www.keomarketing.com





















                Vocus©Copyright 1997-

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                Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







                Related Search Engine Optimization Press Releases

                  Reputation Rhino Offers Innovative Strategies for Companies Dealing with Negative Reviews Online Reputation Rhino Offers Innovative Strategies for Companies Dealing with Negative Reviews Online(0)

                  Reputation Rhino Offers Innovative Strategies for Companies Dealing with Negative Reviews Online












                  New York, NY (PRWEB) April 03, 2012

                  Reputation Rhino, a leading online reputation management company based in New York City, today revealed new strategies to help companies improve their online reputation and better manage their online image.

                  Customer reviews are playing an increasingly important role in consumer buying decisions. A 2010 Forrester survey revealed that 71% of online shoppers read reviews, making online reviews the most widely read consumer-generated content.

                  Although most reviews are legitimate, there have been a number of high profile instances of companies obtaining positive reviews by promising discounts or rebates or even hiring offshore firms to post positive reviews on influential sites like Amazon and Tripadvisor.

                  On the other side of the spectrum, competitors and disgruntled former employees are influencing reviews by posting false or defamatory content on review sites like Yelp and Google Places. “It’s becoming increasingly difficult to separate fact from fiction online,” says Todd William, reputation management expert and founder of Reputation Rhino, “search engine algorithms give high authority to user-generated content found on rating and review sites and the consequences of negative reviews are devastating for business. People are driven to taking desperate measures to influence their online reputation.”

                  The 2011 Cone Online Influence Trend Tracker survey revealed that 80% of consumers have changed their minds about a recommended purchase based solely on negative information they found online.

                  William believes many companies treat online reputation management issues as a technology problem, rather than a public relations problem. “Companies understand their first impression is online, but it takes more than search engine optimization to change a brand’s image or a company’s reputation.”

                  Sometimes a small change can make a big difference. Angry customers often seek out complaint or review sites when they feel noone is listening or they are being ignored. “One of the first things we advise our clients is to make it much easier for their customers to give feedback,” recommends William, “it could be as simple as a review card on a table at a restaurant or a feedback button on a website.”

                  Consumers scouring review sites will typically focus on the most recent reviews and most review sites display the most recent reviews first, so even businesses who have had some trouble in the past are able to repair their online reputation. “We’ve helped our clients implement email marketing strategies with high conversion rates to make it easier for customers to leave reviews on Google Places, Yelp and other popular review sites,” says William, “most online reviews are actually very positive, the biggest challenge is getting your best customers to make the effort in the first place.”

                  Reputation Rhino shares several other recommendations about how to get a positive review online on its popular online reputation management blog: AdvancedReputationManagement.com.

                  About Reputation Rhino

                  Reputation Rhino is a leader in online reputation management solutions for individual and business clients. Doctors, lawyers, business owners, accountants, consultants, freelancers and contractors choose Reputation Rhino to promote, protect and defend their online reputation. For more information, visit http://reputationrhino.com or call 1-888-975-3331.





















                  Vocus©Copyright 1997-

                  , Vocus PRW Holdings, LLC.
                  Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







                  More Search Engine Optimization Press Releases

                    Simulated Business Booming at Tycoon Online – Browser-Based Sim Ready for a New 70-day Round Simulated Business Booming at Tycoon Online – Browser-Based Sim Ready for a New 70-day Round(0)

                    Simulated Business Booming at Tycoon Online – Browser-Based Sim Ready for a New 70-day Round











                    Tycoon Online – a leading free-to-play business-themed simulation game


                    Hull, UK (PRWEB) March 04, 2012

                    Independent online gaming publishers, Omerta Game Ltd are expecting the new 70-day round of Tycoon Online to be the most competitive since they took charge of the game last November. The return of old players and an influx of new gamers has business once again booming in the fat-cat world of Tycoon Online – which is exactly what the publishers hoped to achieve.

                    Omerta Game Ltd crew manager, Bianca Evers says, “We’ve noticed more and more veteran players returning to Tycoon Online ever since we started running the game, and they’re all delighted with our non-intrusive approach to steadily improving the Tycoon Online experience. We’re not making major, unneeded alterations to the already successful formula – we’re simply making sure this gem of a browser game is as stable and enjoyable as possible.”

                    Boasting a 9-year history on the browser-based circuit, Tycoon Online has become a recognisable name amongst online gamers. Based in virtual Sweden, the game allows players to start their own company in a city of their choice. From there, they build factories, produce goods, sell them on the market or in shops, and transport goods that are bought by other players. There is also a stock market where they can buy shares of other players’ companies, and a bank to take out loans and make investments.

                    Since taking charge of the game and moving it to new servers. Omerta Game Ltd’s developers have been meticulously improving the back-end code to allow for a smoother gameplay experience while ensuring the front-end remains true to what originally made Tycoon Online a popular choice for gamers.

                    “It’s fantastic to see one of my all time favourite games growing again!”, says Omerta CEO, Steve Biddick, “Tycoon Online is a product of passion for me and the rest of the guys here at Omerta. This new 70-day round is going to be the most competitive we’ve seen since we became owners of the game last year. I look forward to putting everyone’s business acumen to the test – watch out though, I’m a real shark on the stock market”

                    Tycoon Online has built a reputation on the browser-based circuit for its ability to mix easily accessible gameplay and a casual style, with a depth and complexity that keeps players coming back again and again. The game is entirely free-to-play with no restrictions placed on non-playing players, and with no intrusive advertisements or pop-ups to distract from the gameplay experience.

                    New players looking to make a mark in the business world of Tycoon Online can either head to the official website and create their own company – http://www.tycoononline.com/ – or play the game directly in Facebook – http://apps.facebook.com/tycoononline/?ref=ts

                    ABOUT TYCOON ONLINE

                    Tycoon Online is a family-friendly, competitive, be-your-own entrepreneur-based MMO. It is free-to-play, browser-based and does not require any downloads or installs. Players compete by building successful businesses and attempt to out-do each other by achieving the highest company value.

                    Each round has thousands of players and lasts for 70 days.





















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