PRSA Chair-Elect Michael Cherenson, APR, shares why he chose to pursue a leadership role in PRSA.
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I got this copy from: 2b303 wwww.youtube.com — The Century Of The Self By Adam Curtis Episode 1: “Happiness Machines” Episode 2: “The Engineering of Consent” Episode 3: “There is a Policeman Inside All Our Heads: He Must Be Destroyed” Episode 4: “Eight People Sipping Wine in Kettering” “This series is about how those in power have used Freud’s theories to try and control the dangerous crowd in an age of mass democracy.” – Adam Curtis Sigmund Freud, the founder of psychoanalysis, changed the perception of the human mind and its workings profoundly. His influence on the 20th century is widely regarded as massive. The documentary describes the impact of Freud’s theories on the perception of the human mind, and the ways public relations agencies and politicians have used this during the last 100 years for their “engineering of consent”. Among the main characters are Freud himself and his nephew Edward Bernays, who was the first to use psychological techniques in advertising. He is often seen as the “father of the public relations industry”. Freud’s daughter Anna Freud, a pioneer of child psychology, is mentioned in the second part, as well as Wilhelm Reich, one of the main opponents of Freud’s theories. Along these general themes, The Century of the Self asks deeper questions about the roots and methods of modern consumerism, representative democracy and its implications. It also questions the modern way we see ourselves, the attitude to fashion and superficiality. The …