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Martin Luther King Assassination Conspiracy – Human Rights Attorney Dr. William Pepper on MM EP#17(2)
EPISODE SYNOPSIS: We are very intrigued to speak with Dr. William Pepper on the week of Dr. Martin Luther King Jr.’s 83rd birthday. Dr. Pepper has taken an unlikely route to help continue to blaze the trail of social justice that Dr. King championed: by defending the man convicted of murdering Dr. King. He speaks to us today in the wake of the release of his book detailing the assassination, “An Act of State.” In addition to his historic work for the convicted political assassins of the 1960′s, Dr. Pepper also illuminates his outlook on the current political landscape and Occupy movement. The beginning of this episode is plagued with audio problems, but the issues are sorted out within the first 16 minutes. GUEST BIO: Dr. William Pepper, our guest today, comes to us as an esteemed attorney and poet. A friend of Dr. Martin Luther King Jr., Dr. Pepper has spent many years examining the curious circumstances of his assassination and even acted as counsel for James Earl Ray, the man convicted of the murder. Dr. Pepper also went from being a friend and associate of Robert Kennedy, to representing his convicted assassin, Sirhan Sirhan. His unusual client roster has underlined his mission to uncover the government conspiracies that he blames for oppressing the people of the United States and the world beyond. In addition to his United States practice he is a non-practicing barrister in the United Kingdom and has convened the International Human Rights Seminar at Oxford …
Over the past 35+ years, Dr. Ken Dychtwald has emerged as North America`s foremost visionary and original thinker regarding the lifestyle, marketing, healthcare and workforce implications of the age wave. He is a psychologist, gerontologist, documentary filmmaker, entrepreneur and best-sellingauthor of sixteen books on aging-related issues, including Bodymind, Age Wave: The Challenges and Opportunities of an Aging Society, Age Power, The Power Years: A User`s Guide to the Rest of Your Life, Workforce Crisis: How to Beat the Coming Shortage of Skills and Talent and a children`s book Gideon`s Dream: A Tale of New Beginnings. His most recent book is entitled A New Purpose: Redefining Money, Family, Work, Retirement and Success. In 2007, he had his debut as a documentary filmmaker and host with the highly rated PBS special “The Boomer Century.” His most recent PBS special “With Purpose” aired nationwide in 2009 to coincide with the book release. In 1986, Ken became the founding President and CEO of Age Wave, a firm created to guide Fortune 500 companies and government groups in product/service development for boomers and mature adults. His client list has included more than half of the Fortune 500. His explorations and innovative solutions have fertilized and catalyzed a broad spectrum of industry sectors-from vitamins and cookies to automotive design and retail merchandising to mutual funds and health insurance. During his career, Dr. Dychtwald has addressed more than two … |
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Law Web Marketing Firm Adds New Attorney-Journalist to Content Team(0)
Law Web Marketing Firm Adds New Attorney-Journalist to Content Team
Raleigh, N.C. (PRWEB) April 05, 2012 Consultwebs.com, Inc., has added a third attorney-journalist to the law Web marketing firm’s content team.
Greg Froom, a licensed North Carolina attorney and the former editor of the North Carolina Lawyers Weekly and South Carolina Lawyers Weekly newspapers, joined Consultwebs.com earlier this month. He will serve as a Web Content Editor.
He joins a Consultwebs.com content development team that includes Mike Dayton, the company’s Manager of Content Services, and Guy Loranger, a Web Content Editor. Both are also licensed North Carolina attorneys with legal journalism backgrounds.
“Few law firm Web marketing companies actually have attorneys as members of their team, and that’s why we are thrilled to have several attorney writers,” said Dale Tincher, a law firm Web marketing consultant who serves as President and CEO of Consultwebs.com.
“Content is the most important component of search engine optimization or SEO. If content is high-quality, relevant and updated frequently, visitors will read it. Search engines will then factor that activity into the search engine rankings,” Tincher said.
“That’s why we have made a commitment to assembling a talented content team of attorney writers. They can provide content for our clients’ law firm websites that delivers what search engines seek.”
Froom earned his undergraduate degree from James Madison University in 1997 and his law degree from the University of North Carolina at Chapel Hill in 2001. He has been a member of the North Carolina State Bar for 11 years.
For nearly a decade, he worked in various editorial positions at North Carolina Lawyers Weekly and South Carolina Lawyers Weekly, including serving as the legal newspapers’ managing editor. Under his direction, the newspapers garnered several state press awards.
Froom brings a strong understanding of legal marketing concepts and trends into his new role with Consultwebs.com.
“Because our content team members are lawyers ourselves, we have a firm understanding of legal issues and the business of law,” Froom said. “We know how to work cooperatively with attorneys. Their goals are ours.
“Above all, having a background in journalism and writing helps us to communicate effectively and in a way that regular people can understand.”
About Consultwebs.com, Inc.
Since its founding in 1999, Consultwebs.com, Inc., has built a reputation for being a national leader in law firm Web marketing. Consultwebs.com provides law firm Web marketing consultation and strategy and a wide array of products and services, including website audits, website design, website hosting, website domains, law firm reputation management, search-engine optimization (SEO) marketing, pay-per-click (PPC) services, Internet systems setup, website editorial and content services (including substantive content, press releases, legal blogs, satellite sites and law firm videos), online chat products, social media marketing (including Facebook, Twitter and Google+), call tracking and legal directories.
Consultwebs.com has offices in Berea, Kentucky, and Raleigh, North Carolina, and works with law firms across the country. For more information, call Tanner Jones at (800) 872-6590 or (859) 353-7720 or use the convenient Consultwebs.com online contact form.
, Vocus PRW Holdings, LLC.
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SEO Company, RevBuilders Marketing signs Rising Sales Trainer for Web Design and Development(0)
SEO Company, RevBuilders Marketing signs Rising Sales Trainer for Web Design and Development
(PRWEB) April 04, 2012 While 72% of Americans still believe the economic downturn has farther to play out before reaching bottom, local SEO Company RevBuilders Marketing continues to grow (Citibank, Hart Research Associates). The company has recently added a sales coach and speaker to their clientele. Mike Schmidtmann, a sales manager and sales trainer with over twenty years of experience, signed up for the RevBuilders Marketing’s web design services.
RevBuilders Marketing’s web design services are focused on creating search-engine-friendly websites. This means not only creating an attractive page with well-written content, but also creating content which includes keywords relevant to the purpose of the site. By using the sorts of words and phrases people search for, a website can climb in search rankings, thus gaining more internet exposure.
Mr. Schmidtmann has been a member of 4Profit, an education group focused on the IT sales industry, and is looking to extend his message beyond what has been possible in the past. His seminars and workshops are focused specifically on training sales managers.
“There’s a void in the marketplace,” Mr. Schmidtmann says. “There are certifications for web programmers, PC technicians, and mechanics; if it’s a trade, there’s a certification for it. But what about sales managers? Who is training them? What the market needs is someone who can build breakthrough sales teams and sales managers. This is particularly true of the field of information technology: Sales tends to be an afterthought in that industry.”
Mr. Schmidtmann is excited to move forward with RevBuilders’ web design. “A web presence is how businesses get found these days,” he says. “No website means you’re missing out on potential customers, and a bad website will probably drive those potential customers away. I know I can count on RevBuilders to develop a high caliber website which will enable better communication with my biggest clients.”
“We’re fired up to be working to help Mike grow his business,” Scot Small, CEO and President of RevBuilders Marketing, says. “There has been a huge shift in the online market. At least 82% of Americans can be found online now. If you’re looking for customers, you can’t ignore the presence that internet marketing can give you.”
If you are interested in learning more about online marketing or about how SEO works, visit http://www.RevBuilders.com, or contact Mr. Small at 703-229-0825.
About Mike Schmidtmann
About RevBuilders Marketing
, Vocus PRW Holdings, LLC.
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FCC Debates Net Neutrality -Full video(14)
 FCC press release October 22, 2009: In the next chapter of a longstanding effort to preserve the free and open Internet, the Federal Communications Commission is seeking public input on draft rules that would codify and supplement existing Internet openness principles. In addition to providing greater predictability for all stakeholders, the Notice is aimed at securing the many economic and social benefits that an open Internet has historically provided. It seeks to do so in a manner that will promote and protect the legitimate needs of consumers, broadband Internet access service providers, entrepreneurs, investors, and businesses of all sizes that make use of the Internet. The Commission has addressed openness issues in a variety of contexts and proceedings, including: a unanimous policy statement in 2005, a notice of inquiry on broadband industry practices in 2007, public comment on several petitions for rulemaking, conditions associated with significant communications industry mergers, the rules for the 700 MHz spectrum auction in 2007, specific enforcement actions, and public en banc hearings. During this time period, opportunities for public participation have generated over 100000 pages of input in approximately 40000 filings from interested parties and members of the public. The process todays Notice initiates will build upon the existing record at the Commission to identify the best means to achieve the goal of preserving and promoting the open Internet …
www.passionfire.com http socialmediablogster.com http MLMtraining Network Marketing Success from DOUG FIREBAUGH Social Media Web 2.0 Training site for home business and direct sales professionals with recruiting, leadership, and how to’s for multi level marketers, mlm distributors and consultants, and work from home moms involved with online internet marketing. MLM training Network Marketing Success Training site for home business and direct sales professionals with recruiting, leadership, and how to’s for multi level marketers, mlm distributors and consultants, and work from home moms involved with online internet marketing. MLM training Network Marketing Success Social Media Web 2.0 Training site for home business and direct sales professionals with recruiting, leadership, and how to’s for multi level marketers, mlm distributors and consultants, and work from home moms involved with online internet MLM social Media web 2.0 training Network Marketing Success from DOUG FIREBAUGH Training site for home business and direct sales professionals with recruiting, leadership, and how to’s for multi level marketers and home business and work at home moms Social media uses the ?wisdom of crowds? to connect information in a collaborative manner. Social media can take many different forms, including Internet forums, message boards, weblogs, wikis, podcasts, pictures and video. Technologies such as blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing … |
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Choose Friendship Co. Fashions Anti-Bullying/Choose Friendship Song(0)
Choose Friendship Co. Fashions Anti-Bullying/Choose Friendship Song
Clinton Township, Michigan (PRWEB) February 08, 2012 That old adage, a friend in need is a friend indeed, is as relevant to innocent kids as it is to wise adults. In this crazy world of bullying and hurtful words, youngsters need a support network of best friends. A visual reminder of that bond is the friendship bracelet — a tween emblem of acceptance and self-esteem. The award-winning My Friendship Bracelet Maker® by Choose Friendship Company (formerly known as Crorey Creations) has been flying off the shelves from national outlets to QVC TV segments.
Beyond creating products that bind friendships, the company has now decided to bring focus on the issue of choosing friendship and rejecting bullying for school kids. What better way to transport that message than through an original song, and accompanying video, both created with real kids? In late January 2012 over 100 tweens and teens gathered at Dakota High School in Macomb Township, Michigan, for a notable cause. They were all participants in the music video production for the brand new song ” Inside Out” performed by 14-year-old Marisa Nahas, a local musical phenom. Nahas is an up-and-coming star in the music industry. An eighth grader at L’Anse Creuse Middle School North, Marisa sang and co-wrote the song “Waking Fate” from the award-winning local short film, Amendment (http://youtu.be/7dnMXVd8NtA). In addition, she won first place in the pop division during the American Guild of Music Great Lakes Regional Contest.
Mad Habit Media collaborated with The Choose Friendship Company to launch their anti-bully, pro-friendship campaign debuting at the NYC Toy Fair this month. Make the trip to friendship at the company’s American International Toy Fair Booth 6269.
The song’s powerful message is to be true to yourself, stand up for others and choose friendship. Along with the compelling song lyrics, the music video follows a “pay it forward” storyline emphasizing friendship. The video includes a high-energy, flash-mob style dance number, performed by more than 100 kids, ages 10-17 from counties in Southeast Michigan. The background “stage dance” includes competitive dancers from local dance studios in Metro Detroit. All of the dance numbers were choreographed by 18 year-old Maycee Nicholas of Clinton Twp., Michigan, where the company is based.
The video incorporates a PSA with the message that “together kids can knock out bullying one friend at a time!” Proceeds from the song’s sales will be donated to non-profit organizations that support this cause. Support the fight against bullying by downloading the song and sharing the video with your friends and family. The song can be purchased from Amazon, Rhapsody and iTunes for 99 cents and the video can be viewed for free at http://www.choosefriendshipinsideout.com. Viewers are encouraged to share via Facebook with the provided link on the site to help this share this worthwhile cause.
The family-owned company began in 2009 and the owners quickly realized from social media, website emails, personal stories at its first mall kiosk and at trade shows that kids liked to make bracelets for a cause or special reason close to their hearts. The company started campaigns asking to make special “color” bracelets in any patterns. After great success with the “Red, White and Blue, Kids Serve Too!” campaign where kids sent in red, white and blue friendship bracelets to children of military families, the popular “Pink and White, Kids Join the Fight!” campaign was a way to support kids in families dealing with breast cancer. “Embracing You With a Circle of Blue” reaches out to young people living with Type 1 diabetes.
While supporting these goodwill campaigns, it became apparent that “Choosing Friendship” was a positive message the company could share with its consumers that went hand in hand with making friendship bracelets for your friends. Why not make a bracelet for a friend, boldly stating you “Choose Friendship” and will stand up for those who are bullied? Locally in Michigan and across the world there are so many stories in the media of kids that were harmed both physically and emotionally because of bullies, and the company knew they wanted to help with this issue.
Once the project began, the company began hearing many stories of bullying from friends in their community. At the beginning of video is Alexis Stillwell telling her personal story of bullying. She is a 14 year-old from Macomb Township. The other “bullying” stories were scripted and read by local actors from Macomb County. The main characters from the video are from “All the World’s a Stage” based in Romeo, Michigan. Macomb County Executive Mark Hackel attended shoot to commend kids on participating in such a worthy and important cause.
On the product front, in 2012, the company shows off its new name with two new craft kits, The My Friendship Bracelet Maker Traveler™ and The Image Bracelet Maker™.
Choose Friendship is not only the craft kit company’s new name but also its mantra. The family business — started by a retired Detroit automotive executive learning to braid a bracelet with his young granddaughters – has gone global in two short years, bringing innovation to simple crafting techniques. The joy of the product line is its ability to engage impressionable kids of the importance of friends and self-expression – no matter how cool or kooky.
In addition to the typical school day and afterschool obligations, children sometimes have to cope with more than their science homework. A hand-made bracelet can actually make a difference in the life of an anxious child.
“Because children carry burdens often overlooked or misunderstood by others,” explained Choose Friendship Co.’s Julie Crorey, mom of the two daughters who inspired the product line, “we want them to feel welcomed into their own exclusive club. We’ve created charitable causes that touch a child in every community. Our mission is to let them know they’re not alone; not only are others living with the same fear and uncertainty, but that these special children are loved and supported by a larger community.”
Retailers have taken notice of this incredible company where DIY accessories nurture the soul. QVC sold out its entire load of more than 55,000 kits during the 4th quarter, 2011. National and specialty retailers alike had to restock their shelves in-store and online to the delight of young girls. And this year the company will reach retailers worldwide who will share the success of the Choose Friendship Company’s popular line of award-winning products.
Every major toy industry award program agreed with retailers that a focus on friendship was a smart idea! My Friendship Bracelet Maker® and My Ribbon Barrette Maker® have earned kudos from Tillywig Toy Awards, Parents’ Choice, Dr. Toy, Creative Child Magazine, NAPPA Awards and Brilliant Sky. New for 2012 are two products that allow kids to express themselves with a twist of the wrist:
My Friendship Bracelet Maker Traveler™ • Ages 6+ • .99
My Image Bracelet Maker™ • Ages 6+ • .99
For a complete description of craft kits, instructional videos, charitable causes, store locations and more, log on to their website http://www.MYFBM.com. Follow them on Facebook, Twitter or their blog, authored by the inventor’s granddaughter.
About Choose Friendship Company
Because friendship bracelets have long been an international symbol of friendship, the company has established quarterly Choose Friendship campaigns encouraging support networks between kids across the country. After great success with the “Red, White and Blue, Kids Serve Too!” campaign where kids sent in red, white and blue friendship bracelets to children of military families, the popular “Pink and White, Kids Join the Fight!” campaign was a way to support kids in families dealing with breast cancer. “Embracing You With a Circle of Blue” reaches out to young people living with Type 1 diabetes. In 2012, an anti-bullying song & video titled “Inside Out,” sung by teen Marisa Nahas, will be released promoting the blessings of friends and the importance of choosing friendship over bullying. Watch their website for details of the first- ever celebratory Friendship Ball. For more information on products, causes and community, visit their consumer website at http://www.MYFBM.com. Their full press kit is available at http://www.choosefriendship.co.
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, Vocus PRW Holdings, LLC.
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New Airtel’s 3G ad New Signature Tune Full with HQ By AR Rahman(18)
This is My tribute to AirTel & AR Rahman FASTER INTERNET ON MOBILE Airtel is committed to establishing the 3G network with state of the art technology which will allow amazingly fast internet connection but do note, that the internet speed is dependent on the type of service and application you access from a particular server. Now share those precious moments instantly with your friends! Upload pictures and videos on your social network directly from your phone — and don’t worry about the file size! While larger files would need more time (as upload speeds are lower compared to download speeds), the 3G network will allow uploads at blazing fast speeds. Airtel recommends to use HSPA handsets as it enables you to enjoy the full power of the 3G on your phone, be it real time video conferences or watching the next T20 live ! MOBILE TV Enjoy TV on the go . Choose from around 100 channels across genres like Sports, Entertainment, Regional, News, Fashion, etc. Watch your favorite programs on your favorite channel including AajTak, ESPN, ETV, Headlines Today, Zoom, Star Network, Raj TV, National Geographic, Zee TV, Discovery, Cartoon Network VIDEOS TALKIES Enjoy the magic of movies on your phone. Watch the best parts in the movie again and again or just choose a quick run through of movies you plan to watch. Each movie capsule will have the best scenes , songs etc stitched together with a background narration of the story of the movie. You can watch movies from various languages … |
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Ingersoll Rand?s Products Website Goes Multilingual(0)
Ingersoll Rand’s Products Website Goes Multilingual
Brussels, Belgium (PRWEB) April 03, 2012 Ingersoll Rand, a global leader in industrial products and solutions, introduced four new language versions of its Ingersoll Rand products website – French, German, Italian and Spanish – to accommodate the needs of Ingersoll Rand’s growing European audience. The addition of these languages brings the site’s total language count to 11, including English, Korean, Japanese, Mandarin, Portuguese, Latin American Spanish, Simplified Chinese, French, German, Italian and Spain Spanish.
Ingersoll Rand’s European website visitors are now able to browse through product information, find local distributors and contact company representatives in their own language.
“By localizing our website into the four main European languages, we reach a broader audience within our region, as well as build confidence and strong relationships because they can interact with Ingersoll Rand in a more user-friendly manner through their native language,” said Marta Olszewska, web marketing specialist for Ingersoll Rand.
Additionally, Ingersoll Rand optimized the website for searching in local languages, which will provide more targeted search results in the appropriate local language when searching through popular search engines such as Google, Bing and Yahoo.
“While localized websites will without a doubt improve our customers’ online experience, optimizing the sites with locally used keywords will help our customers find us in local search engines, which will also ensure higher visibility of our brand across all markets,” Olszewska added.
The company is now preparing for the second phase of the translation project that includes the launch of additional languages by the end of 2012.
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About Ingersoll Rand
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Home Jinni Inc. Files Petition with the USPTO to Cancel SMRTV INC.?s Registration of the ConnecTV? Trademark(0)
Home Jinni Inc. Files Petition with the USPTO to Cancel SMRTV INC.’s Registration of the ConnecTV™ Trademark
Toronto, Canada (PRWEB) February 07, 2012 Home Jinni Inc., developers of the ConnecTV™ Smart TV platform, has filed a petition with the United States Patent and Trademark Office to cancel SMRTV INC.’s registration of the ConnecTV™ trademark (cancellation #92055129). According to their press releases, SMRTV INC. is using ConnecTV™ as a mark for a social TV service offered in partnership with broadcast groups Barrington Broadcasting Group, Belo Corp., Cox Media Group, E.W. Scripps Co., Gannett Broadcasting, Hearst Television Inc., Media General Inc., Meredith Corp., Post-Newsweek Stations Inc. and Raycom Media.
Home Jinni’s CEO, Shidan Gouran, states, “Since November 2011, we have attempted to negotiate with SMRTV INC.. We informed them of our prior commercial use of the ConnecTV™ mark in the USA. The fact that this situation has not been rectified to date has led to our petition with the USPTO.”
Shidan Gouran goes on to state, “At the time that Mr. Aaron and SMRTV INC. registered our brand ConnecTV™, even a simple query of the term on Internet search engines would have shown a significant portion of the results, including leading industry blogs, publications, marketing videos, advertisements and press releases pointing to Home Jinni’s Smart TV product and, the fact that we had presence under the ConnecTV™ brand at the CEA’s CES tradeshow in Las Vegas, Nevada, in partnership with established US companies. SMRTV INC. never contacted us for clarifications on our prior use of the brand before registering our mark. We have, in fact, commercially licensed our Smart TV product under the ConnecTV™ brand in the USA before SMRTV INC. registered the mark. We will exercise all available options for defending the integrity of our brand.”
About Home Jinni Inc.
Legal Marks: Home Jinni and ConnecTV are trademarks of Home Jinni Inc. CES is a trademark of CEA.
Youtube http://www.youtube.com/watch?v=G_7H1dqZDIw
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Global Market for Household Cleaning Agents to Reach US$83.23 Billion by 2015, According to New Report by Global Industry Analysts, Inc.(0)
Global Market for Household Cleaning Agents to Reach US.23 Billion by 2015, According to New Report by Global Industry Analysts, Inc.
San Jose, California (PRWEB) February 07, 2012 Follow us on LinkedIn – Household cleaners, which include a variety of cleaning solutions for house and household products, have emerged as an important product category in recent years, thanks to growing concerns over the spread of infectious diseases and increased focus on hygiene among new age consumers. Increased consumer focus on satisfying safety, social, and self-actualization needs, especially by enabling safe food storage, disinfecting household surfaces, controlling garbage in a hygienic manner and by improving sanitary conditions are driving gains into the global household cleaners market. Rapid proliferation of lifestyle gurus and home experts across the globe are also driving consumers to take household maintenance to a next level, thereby encouraging them to use advanced household cleaning and safety products. Given the hectic-lifestyles of next-generation individuals, which gives them little time to spare for household chores, new-age household cleaners have become must have products in the consumer shopping carts, given their ability to ensure cleanliness in the shortest possible time frame without compromising hygiene aspect.
The importance of innovation and large scale advertising and promotion cannot be less emphasized in a market where brand loyalty is hard to sustain. The market for household cleaners is one such area where companies need to constantly identify and react to emerging trends by introducing new, innovative and technologically advanced products in order to effectively capture consumer interest. Ensuring efficient research and development activities and developing products that suit particular needs and tastes of customers will go a long way in driving demand for these products. With consumer retention becoming a highly challenging task, innovative promotional strategies have become the name of the game for companies operating in the market. Several new-age companies have also started to engage in high-profile promotional activities through a diverse media mix to reach out to prospective customers. Such an approach allows manufacturers to place their products onto retail shelves for wider group of consumers, thereby making their final goal of enhancing overall profitability, an achievable task. With the rapidly increasing internet user-base and the growing craze for social media, the trend of using social networking sites such as Twitter and Facebook is also fast catching up in the household cleaners industry. Companies are using such sites to connect with tech-savvy consumers far and wide thereby multiplying opportunities for their products.
The research report titled “Household Cleaners: A Global Outlook” announced by Global Industry Analysts, Inc., provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers a rudimentary overview of the industry, highlights latest trends and demand drivers, in addition to providing statistical insights. Regional markets briefly abstracted and covered include US, Canada, Europe, France, Germany, Italy, United Kingdom, and Russia) Asia Pacific (Japan, Australia, China, India, and Indonesia) and Latin America (Brazil and Mexico) The report offers a compilation of recent mergers, acquisitions, and strategic corporate developments. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of companies worldwide.
For more details about this comprehensive industry report, please visit –
About Global Industry Analysts, Inc.
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Global Industry Analysts, Inc.
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Reputation Changer Offers Brand Positioning Services Amidst Yellow Pages Decline(0)
Reputation Changer Offers Brand Positioning Services Amidst Yellow Pages Decline
New York, New York (PRWEB) April 03, 2012 There was a time when, if a consumer wished to locate a particular business or service, he or she might search for it within the pages of a phone book. Because of this, it was advantageous for businesses to ensure that they occupied space in these pages, often by way of paid advertisements. But as times have changed, so have the ways in which people search for products and services—and a new set of statistics reveals that use of the Yellow Pages is in perpetual decline. What this means for businesses is that a more progressive brand enhancement service might be in order, such as the services provided by companies like Reputation Changer.
Indeed, new data reveals that the Yellow Pages are hardly as crucial for consumers or for businesses as they used to be. The data shows that Yellow Pages use has dropped steeply over the last ten years—and this includes not only the physical phonebook, but online listings, as well. Use of the printed Yellow Pages has dropped from more than 15 billion instances in 2002 to roughly 11 billion in 2010, some figures speculate, and the trend shows no sign of slowing down.
The trend away from Yellow Pages use has led many business owners to wonder if there is a new, 21st century alternative, but members of the online reputation management industry say that it is not quite so simple. Justin Singletary, the Chief Executive Officer of Reputation Changer, says brands and businesses seeking to position themselves well ultimately need brand enhancement services. “There is no one website where businesses can go to take out ad space, like the Yellow Pages used to offer,” Singletary confirms. “It is certainly possible to pay for Google ad space, but a better and more organic approach is to employ search engine optimization.”
This is a big part of what companies like Reputation Changer do. Singletary says that his company has worked with Fortune 500 corporations all the way down through home-based start-ups, helping them all to do essentially the same thing—that is, use online search engines to their advantage.
“Reputation Changer offers tremendous perks to businesses of any size and within any industry,” Singletary notes. “What we can do is ultimately ensure that when a potential client or consumer searches for your brand, they like what they see. We can transform any given brand into the brand of choice among consumers.”
Singletary goes on to note that a big part of this process is simply populating Google, Yahoo, and Bing with brand-enhancing content. The Reputation Changer staff includes search engine experts as well as copywriters, who work together to craft content that ranks well on search engines and also shines a positive light on the brand in question.
In addition to these brand enhancement services, however, Singletary notes that Reputation Changer also assists businesses with reputation repair. “Many companies approach us simply wanting to get their name out there, but some come because their names have been disparaged,” he notes. The biggest culprit, according to Singletary, is the online review industry. “Review sites can prove detrimental to any brand, anywhere, if the reviews are negative or else misleading.”
Reputation management companies help businesses restore their brand integrity not by refuting or eliminating these reviews, but simply by suppressing them. Negative reviews tend to rank high on Google and the other search engines, but reputation management companies seek to knock them from their prominent positions by inundating the search engines with that positive, brand-enhancing content.
The bottom line, Singletary says, is that brands looking for stronger, more visible public images need only contract a reputation management agency. “Whether the issue is review suppression or brand enhancement, Reputation Changer can provide a company with the great positioning it needs,” he concludes.
ABOUT:
Founded in 2009 by a team of online marketing and sales professionals, Reputation Changer is one of the premier providers of online reputation management. The company works 24/7 to provide comprehensive reputation management strategies to its clients, which have included politicians, public figures, Fortune 500 companies, and more. Reputation Changer owns several media outlets, and is known for its innovation in positive SEO techniques, social media implementation, and more. The company is also unique for the custom, individualized process it takes for every client and every campaign. For more information, visit http://www.ReputationChanger.com.
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